Life as it happens
New beginnings, new ideas, new energy and your old perseverance shall bring a new spark of success in your life. We wish our readers a very happy, healthy and successful 2023. For the next few weeks, we are running a series of stories of ordinary people who turned their life around, which we hope would inspire you. If it could happen to them, it could happen to you.
For the first post in this series: Saraswathy Sreedharan
In 2020, Saraswathy was an IT professional turned stay-at-home mother of 3. After 13 years of working in various IT firms and end user companies as a consultant, she decided to hang up her boots to take care of her daughters and a new born baby as she knew a high pressure travel based job will not work for her, given the circumstances. However, she missed the sensed the empowerment she had while she worked. She says, “I soon realized that children do not require a helicopter parent. The quality of time given to them matters, not quantity.
I was determined to prove that it was possible to be a high successful stay-at- home mompreneur.” She found that the gold rush these days is on the internet got interested in the world of digital marketing. She invested in an internship program run by India’s most popular digital mentor, Digital Deepak. Through the unique approach of learning by doing, she started freelancing. She says, “Initially, it was hard, persistence is the key to success, and I took action and didn’t give up.”
The earning was meagre initially, and but within 3 months, she started making $1000 per month. After 3 years of work, her company RuMe Digital, now has over 50 plus clients. She says, “Good customer service is essential. Most of my growth initially was organic.” She has also opened a digital publishing company last year. Her company currently has a combined monthly revenue of $30,000 per month from multiple online income streams.
Her number one piece of advice that made all the difference is:” Give yourselves at least 90 days whenever you start something new and focus on it well. Do not give up.”
